Who we are

We believe a brand’s true power lies in its core identity—the unique spirit, values, and beliefs that define it. In today’s competitive landscape, having a clear and compelling brand strategy – a true point of view – is more crucial than ever.

That’s why we’ve developed a range of products that cater to different aspects of brand building. Our Ethos Brand Building Cards will inspire creativity, foster deeper ownable insights, and facilitate strategic thinking, all while being accessible and engaging.

We also understand that most businesses can’t afford to hire high-end brand firms. That’s why our products offer you the same high-quality tools and strategic insights developed by Wedge, an award-winning brand firm, to tap into your distinction The Wedge Way. Through curated exercises and provocative questions, you’ll discover the heart and soul of your brand, ensuring it stands out with authenticity and distinction.

Build with Ethos™